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Privacy Policy

How Coachability collects, uses and protects your information.

Last updated: 28th September 2026

This Privacy Policy explains how information about you is collected, used and disclosed by Coachability Group ("Coachability," "we," "us" or "our") when you access or use our website and other online products and services (collectively, our "Services") or when you otherwise interact with us.

We may change this Privacy Policy from time to time. If we make changes, we will revise the "Last Updated" date above and attempt to provide additional notice by sending an email to the address associated with your account or through our Services. We encourage you to review this Privacy Policy whenever you access or use our Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

1. Collection of Information

Information you provide directly to us

The types of information we may collect include:

  • Account Information, such as your name, email address, password, age, gender, postal address, phone number, photos, bio and any other information you choose to provide.
  • Training Information, such as the sports and positions you play or coach, time and duration of training and training location.
  • Transaction Information, such as the coaching services you purchase or offer for sale through our Services. We may also collect and store limited payment information from you, such as payment card type and expiration date and the last four digits of your payment card number; however, we do not collect or store full payment card numbers and all transactions are processed by our third-party payment processor. If you offer services for sale through our Services, we will also collect your bank account information.
  • Information About Others, such as photos of users receiving coaching services and the names, email addresses and other information about individuals you invite to use our Services, register to receive coaching services or authorise to receive notifications.
  • Other Information You Choose to Provide, such as when you participate in a survey, contest, promotion, request technical or customer support, communicate with us via third-party social media services or otherwise communicate with us.

Information we collect automatically when you use the Services

When you access or use our Services, we automatically collect information about you, including:

  • Log Information — we collect log information about your access to and use of our Services, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Services.
  • Device Information — we collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers and mobile network information.
  • Location Information — with your consent (e.g. if you permit your mobile device to send us your latitude and longitude), we will collect location information when you access or use our Services and, if permitted by your device settings, in the "background" (i.e. at times when you are not directly using our Services). For more details, see "Your Choices" below.
  • Information Collected by Cookies and Other Tracking Technologies — we and our service providers use various technologies to collect information, including cookies, web beacons, web storage and device identifiers. For more information about cookies, and how to disable them, see "Your Choices" below.

Information we collect from other sources

We may also obtain information from other sources and combine that with information we collect through our Services. For example, we may collect information about you from third parties, including from other users, identity verification services, mailing list providers and publicly available sources. If you create or log into your account through a social media site, we will have access to certain information from that site, such as your name, account information and email address, in accordance with the authorisation procedures determined by such social media site.

2. Use of Information

We may use information about you for various purposes, including to:

  • Provide, maintain and improve our Services;
  • Provide and deliver the products and services you request, process payments and other transactions and send you related information;
  • Manage your account and send you related information, including confirmations, updates, technical notices, security alerts and support and administrative messages;
  • Respond to your comments, questions and requests and provide customer service;
  • Communicate with you about products, services, offers, promotions, rewards, and events offered by Coachability and others, and provide news and information we think will be of interest to you;
  • Monitor and analyse data, trends, usage and activities in connection with our Services;
  • Measure the effectiveness of advertising, content, features and activities, and perform other data analytics;
  • Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Coachability and others;
  • Personalise and improve our Services and provide advertisements, content and features that match user profiles or interests;
  • Facilitate contests and promotions and process and deliver entries and rewards;
  • Link or combine with information we get from others to help understand your needs and provide you with a better experience; and
  • Carry out any other purpose for which the information was collected.

Coachability is based in the United Kingdom, and the information we collect is governed by UK data protection law, including the UK GDPR and the Data Protection Act 2018. Where we rely on your consent to process information (for example, location data or marketing communications), you may withdraw that consent at any time as described in "Your Choices" below.

3. Sharing of Information

We may share information about you as follows or as otherwise described in this Privacy Policy:

  • With vendors, consultants and other service providers who need access to such information to carry out work or perform services on our behalf;
  • When you create a profile, participate in the interactive areas of our Services or interact with us on third-party social media sites, certain information that you provide may be displayed publicly, such as your name, profile photo and other information you choose to provide;
  • In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, rule, regulation or legal process;
  • If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property or safety of Coachability or others;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
  • Between and among Coachability and any current or future parent, subsidiary and/or affiliated company; and
  • With your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

4. Advertising & Analytics

Where we work with third-party advertising or analytics partners, those partners may use cookies, web beacons, device identifiers and other technologies to collect information about your use of our Services and other applications and websites, including your IP address, web browser, device type, pages viewed, time spent on pages, links clicked and conversion information. This information may be used to analyse and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other applications and websites, and better understand your online activity.

You can manage cookies and similar tracking technologies through your browser settings and the tools described in "Your Choices" below.

5. Children's Personal Data

Our Services are intended for use by adults booking coaching sessions, including on behalf of children. Registering an account and booking Coaching Services through the Platform requires the account holder to be 18 years of age or older.

Where an account holder books a session for a player under 18, we may collect limited personal data about that player (such as their name, age and training information) from the account holder, in order to arrange and deliver the session. The account holder is responsible for the accuracy of that information and for exercising, on the player's behalf, any of the rights described in "Your Data Protection Rights" below.

We do not knowingly collect personal data directly from children, and we do not knowingly allow anyone under 18 to register their own account. If you believe a child has provided us with personal data other than through an account holder as described above, please contact us using the details in "Contact Us" below so we can address it.

6. International Data Transfers

We and our service providers may transfer, store and process your information outside the United Kingdom. Where we do so, we take steps to ensure your information receives an appropriate level of protection, such as relying on a UK adequacy regulation, the UK International Data Transfer Agreement (or the UK Addendum to the EU Standard Contractual Clauses), or another lawful transfer mechanism recognised under UK data protection law.

7. Your Data Protection Rights

Subject to applicable law, you have the right to:

  • Access the personal data we hold about you;
  • Request that we correct inaccurate or incomplete personal data;
  • Request that we erase your personal data in certain circumstances;
  • Request that we restrict our processing of your personal data in certain circumstances;
  • Object to our processing of your personal data in certain circumstances;
  • Request a copy of your personal data in a portable format; and
  • Withdraw your consent at any time, where we rely on consent to process your information.

To exercise any of these rights, please contact us using the details in "Contact Us" below. If you are not satisfied with how we have handled your personal data, you also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

8. Your Choices

Account Closure

To close your account, please contact us via [email protected] or call 020 8087 3542. Once your request is received, we will process the closure within 2 business days. Please note that we may retain certain data for legal or business purposes, and any outstanding balances must be settled before account closure.

Account Information

You may access, update or correct information about you at any time by accessing your account dashboard. You may also request that we erase your personal data, subject to the exceptions described in "Your Data Protection Rights" above, by contacting us using the details in "Contact Us" below.

Cookies and Web Storage

Most web browsers are set to accept cookies and web storage by default. If you prefer, you can usually choose to set your browser to remove or reject cookies and web storage. Please note that if you choose to remove or reject cookies or web storage, this could affect the availability and functionality of our Services.

Promotional Communications

You may opt out of receiving promotional emails and text messages from Coachability by following the instructions in those emails or messages. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at [email protected]